Name
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First Name
Last Name
Organization Name
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Email Address
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Do you currently have a brand?
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Brand = logo, typography, color palette, tagline, etc.
If you answered YES, please list all the brand elements you have (a logo, typography, color palette, tagline, etc.). If you're ready for a change, describe which elements you want to update.
In 3-5 sentences, please describe WHAT your business or non-profit does.
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If you're a business, tell us about your products and/or services. If you're a non-profit, tell us about the kind of work you do.
In 3-5 sentences, please describe WHY you do what you do.
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In other words, we'd love to hear a little about your story and what got you here in the first place!
In 3-5 sentences, please describe WHO your target audience is.
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In other words, who does your business or non-profit serve? What demographic should your brand appeal to? Please share any specific information about your audience including gender, age, and any other relevant information. Note: Please share who CURRENTLY is drawn to your organization, and who you WANT to attract if those are two different demographics (they may not be).
When you describe who you are and what you do, what are words you like to use?
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Adjectives are great!
What style do you want your brand to have?
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Try and limit your response to 3-4 choices.
Please list any visual elements you want associated with your brand.
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In other words, are there any symbols or images you want used in your logo? Do you like trees? Do butterflies really represent your mission? Is the calmness of water imagery you want to use throughout your branding? You get the idea.
Help us understand what types of logos you are drawn to.
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Please download this image (
CLICK HERE ) and open it in a separate window (be sure to zoom in if you need to). It shows examples for 5 different types of logos. Please place a check next to 3-5 of your favorites.
Help us understand what fonts you are drawn to.
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Open this website (
CLICK HERE ) in a separate window. It's a collection of Aesop's Fables in different fonts. Please check off the name of fables you like the fonts used (not necessarily the images, just pay attention to the fonts). Check up to 4.
Do you need business cards?
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Is there anything else you'd like to add before we get started on your brand?
For example, were there any of the logo styles or fonts you strongly dis liked? Is there a certain feeling you want your brand to evoke? Is there anything else you've been drawing inspiration from in regards to your organization?
